In a move that champions mindful technology use, Human Mobile Devices (HMD) has officially launched its HMD 2660 Flip mobile phone in Australia. This reimagined classic, accessibly priced at $129, is specifically designed for individuals seeking a respite from the relentless connectivity and digital noise that often accompanies modern smartphones.
The HMD 2660 Flip presents a retro aesthetic that’s been updated for contemporary sensibilities. It stands as a dedicated tool for those pursuing a digital detox, allowing users to step away from the pervasive touchscreen interface without sacrificing essential communication. Whether the goal is a weekend of complete digital detachment or simply a reduction in the pressure to be perpetually online, this sleek flip phone offers a tangible way to “flip open to freedom and snap shut on distractions.”
Beyond its appeal as a means of escaping digital overload, the HMD 2660 Flip prioritises simplicity and user-friendliness. This also makes it an exceptionally suitable and affordable device for older individuals who may find the complexities of modern smartphones overwhelming. Key features such as large, easily discernible buttons, a clear and sizable display, and loud, crisp audio contribute to its reliable user experience. The old school flip-to-answer call functionality further simplifies operation. Recognising the importance of safety, the device also incorporates a dedicated emergency button, enabling users to store an ICE (In Case of Emergency) contact that can be quickly accessed by pressing and holding the SOS call key; a handy feature for older family members.
While emphasising simplicity, the HMD 2660 Flip still incorporates practical features for everyday use. These include Bluetooth® 5.0 for wireless connectivity, a basic 0.3MP camera equipped with a flash that doubles as a torch, an integrated FM Radio, an MP3 Player for enjoying personal music libraries, and support for SD cards up to 32GB for expanded storage.
The device is also built to withstand the rigours of daily life, boasting a tougher-than-it-looks exterior designed to handle dust and splashes with its IP54 rating and a battery that provides over 8 hours of talk time. It’s available in three distinct and stylish colours – Cosy Black, Twilight Violet, and Raspberry Red.
Brenden Folitarik, General Manager of Australia and Oceania for HMD, emphasises the phone’s purpose: “The HMD 2660 Flip is a bold answer to always-on culture, pairing a sleek, mirrored clamshell design with just the essentials. It encourages you to shut the lid, silence the noise, and reconnect with what really matters.”
PRICING AND AVAILABILITY
The HMD 2660 Flip is currently available for purchase at JB Hi-Fi for $129 and will soon be available at other leading retailers across Australia. This launch signifies a growing interest in devices that offer a balance between connectivity and mindful digital engagement, catering to a diverse range of users seeking a simpler mobile experience.
