They’ve saved missing baggage and other precious items, and now they’re going to be easier to find. Apple’s next generation of AirTag is now on sale with more powerful precision finding, a longer Bluetooth range, and a louder speaker.
Powered by the Find My network, AirTag has been helping users find their belongings since 2021. I own about ten AirTags, and they’ve saved me several times when airlines lost track of my luggage. But as good as the original AirTags are, they can sometimes be hard to find. So I’m especially pleased to see Apple come up with an updated model for the same price as its predecessor, A$49 or A$165 for a pack of four. Free personalised engraving is available on apple.com/au and the Apple Store app.
Easier to Find
Apple’s second-generation Ultra Wideband chip — the same chip found in the iPhone 17 line-up, iPhone Air, Apple Watch Ultra 3 and Apple Watch Series 11 — powers the new AirTag, making it easier to locate than ever before. Using haptic, visual and audio feedback, Precision Finding guides users to their lost items from up to 50 per cent further away than the previous generation.
An upgraded Bluetooth® chip expands the range at which items can be located. For the first time, users can use Precision Finding on Apple Watch Series 9 or later, or Apple Watch Ultra 2 or later, to find their AirTag, bringing a powerful experience to the wrist.
The new AirTag is 50 per cent louder than the previous generation, enabling users to hear their AirTag from up to 2x further than before.
Find My Network
Find My makes it easy to locate AirTag, Apple devices and compatible third-party devices, as well as keep up with friends and family. If AirTag is out of range of its paired iPhone, the Find My network can help track it down. The Find My network is a crowdsourced network of Apple devices that use Bluetooth technology to detect the location of an accessory or device, and report their approximate location back to the owner.
The new AirTag integrates with Share Item Location, an iOS feature designed to help users recover a misplaced item by temporarily and securely sharing its location with trusted third parties, such as airlines, so they can assist in recovering delayed luggage or other lost items. Apple has partnered directly with more than 50 airlines to privately and securely accept Share Item Location links.
With Share Item Location, users can share the location of a misplaced item with a participating airline’s customer service team. Access is granted only to authorised personnel via secure Apple Account or partner authentication. The shared location will be disabled as soon as a user is reunited with their item, can be stopped by the owner at any time and will automatically expire after seven days.
Security Features
AirTag doesn’t physically store location data or history on device, and end-to-end encryption protects all communication with the Find My network, ensuring that only the owner of a device can access its location data. No one, including Apple, knows the identity or location of any device that helped find it. Designed exclusively for tracking objects, and not people or pets, the new AirTag incorporates a suite of industry-first protections against unwanted tracking, including cross-platform alerts and unique Bluetooth identifiers that change frequently.
Pricing and Availability
- The new AirTag is available to order on apple.com/au and in the Apple Store app today, and will be available at Apple Store locations later this week. The new AirTag will also be available at Apple Authorised Resellers.
- Customers can add a personalised engraving to the new AirTag for free during check-out on apple.com/au and the Apple Store app.
- AirTag is available in one- and four-packs for A$49 and A$165.
- The Apple-designed AirTag FineWoven Key Ring is available in Fox Orange, Midnight Purple, Navy, Moss and Black for A$59 inc. GST.2
- The new AirTag requires a compatible iPhone with iOS 26 or later, or iPad with iPadOS 26 or later. Customers must have an Apple Account and be signed into their iCloud account. Certain features require Find My to be enabled in iCloud settings.
- Precision Finding on Apple Watch requires Apple Watch Series 9 or later, or Apple Ultra 2 or later, with watchOS 26.2.1.
