Remodelled Fujifilm House of Photography Opens in New Sydney Location

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Fujifilm Australia has moved and improved its experience store in Sydney. Now located at 263 George Street, Fujifilm House of Photography, is far more visible to walk in street traffic than it was near Town Hall.

There are only three Fujifilm House of Photography locations worldwide.

“Opening Australia’s flagship Fujifilm House of Photography in a new and improved location marks an exciting milestone for not only us, but also the creator community in Sydney,” said Ryuichi Matoba, CEO of Fujifilm Australia.

“Witnessing the phenomenal response to our original brand experience centre underscores the desire for consumers to explore the world of photography and we’re delighted that this growth has led to the opening of a significantly larger interactive hub. We look forward to welcoming creatives to our new brand experience centre in Sydney soon – and are excited to help capture their moments and imaginations, one frame at a time.”

Image Matrix Tech was on hand for the launch last night and it’s a massive improvement over the previous location. It feels more like a place where you can not only check out the latest gear, you can actually get things done.

If your’e a city-based business, the hireable studio could be the ideal solution for quick shoots.

It offers:

  • Hire by the hour (minimum two (2) hour hire)
  • Corner cyclorama for seamless backgrounds
  • Latest Fujifilm X Series and GFX System products also available for studio hire usage
  • Premium strobe lighting solutions
  • Product display stands and tripods
  • Consumers can try out Fujifilm cameras and FUJINON lenses in a studio environment.
  • Exclusive student discounts
  • Professional headshot service

The new Fujifilm House of Photography includes a new dedicated print room. Consumers are invited to explore the wide range of printing possibilities, including UV printer and photo gifting products. The Printing and Personalisation station features two photo printing kiosks with same-day printing and an extensive range of personalised products to order for delivery to home.

There’s also a dedicated events space and community hub where consumers can attend exclusive events, workshops, photowalks and collaborations with X-Photographers and influencers. The hub will also showcase new product launches, demonstrations, and presentations.

The new Fujifilm House of Photography is open for business from today 3 July, 2024 – 263 George St, Sydney NSW 2000. 

Opening hours:

  • Monday – Wednesday 10am – 6pm
  • Thursday 10am – 9pm
  • Friday 10am – 6pm
  • Saturday 10am – 6pm
  • Sunday 10am – 5pm

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