The MacBook Air with M1, despite being a few years old, remains a compelling option due to the longevity associated with Apple hardware. Apple products are known for their robust build quality and consistent software updates, often extending the usable lifespan of their devices well beyond that of some competitors. Even though the M1 chip was introduced in 2020, it still offers reliable performance and efficiency for everyday tasks, educational use, and even some demanding applications.
The capabilities of Apple silicon, exemplified by the M1 chip, are also a key factor in the continued relevance of this MacBook Air. The M1 integrates the CPU, GPU, and other components onto a single chip, resulting in impressive performance gains and power efficiency. As highlighted in the product details, the 8-core CPU delivers up to 3.5 times faster performance than previous generations while consuming less power. The inclusion of 8GB of unified memory further contributes to a smooth and responsive user experience, allowing for efficient multitasking and handling of large files. The fanless design also ensures quiet operation, a significant advantage for study environments and everyday use.
While newer Apple silicon chips have since been released, the M1 still provides a substantial performance boost over older Intel-based MacBooks and offers a premium computing experience. This offer from BIG W presents a significant opportunity for students and individuals seeking a reliable and capable laptop without breaking the bank having today announced the availability of the Apple MacBook Air with the M1 chip for the remarkably low price of $999. This initiative comes as a recent report highlighted that approximately 19 per cent of young Australians, equating to roughly 1.16 million individuals, lack access to a personal laptop or desktop computer at home.
The announcement has been welcomed by parents and students alike. Noah, an 11-year-old preparing for Year 7, expressed his excitement about the upgrade from his “really slow laptop,” noting that the new MacBook Air will be a “much better fit” for his upcoming high school studies, where e-books will be prevalent. His father, Daniel, also lauded the deal, appreciating the cost savings and the ability to plan.
Christine Faulkner, Head of Commercial at BIG W, emphasised the company’s commitment to providing practical and affordable solutions for everyday Australians when she said:
“Bringing MacBook Air with M1 to the Australian market at this price point for our customers, particularly for families, helps to keep costs down while ensuring a product that offers incredible value and amazing performance.”
The MacBook Air with M1 will be featured in the BIG W Toy Sale catalogue, which launches on May 30th. Customers can purchase the laptop online and in-store from this date while stocks last. This initiative is expected to provide a much-needed boost to digital accessibility for many Australian families and individuals.
PRICING AND AVAILABILITY
The MacBook Air with M1 is available now for $999 in Big W stories and online.
