Samsung’s new flagship OLED, the S95F, will have a better anti-glare screen when it hits stores later this year. The upgrade was revealed at CES in Las Vegas along with a number of other interesting announcements.
The current top TV, the S95D, is my No.2 television of 2024, just pipped by the LG G4. As you can see in our review, the S95D, is an outstanding reflection killer but it does suffer from raised blacks in bright conditions. However, that issue has been reduced thanks to the new matte display which is also used on the new 83-inch OLED. Anti-Glare is also expanding to non-OLED models.
But .. the biggest OLED is not a QD-OLED. The 83-inch version is apparently using a WOLED panel, mostly likely due to the difficulties in producing a larger QD-OLED display. So QD-OLED fans will have to wait a bit longer for a panel larger than 77-inches.
As always, there’s a wide range of new TVs coming this year and here are some key developments:
- The expansion of Samsung’s Lifestyle screens with The Frame Pro, Neo QLED, and QLED bringing premium art experiences to more homes
- The launch of Samsung Vision AI, transforming screens into smart companions that enhance entertainment with features such as Click to Search, Live Translate, Generative Wallpaper, and more
- The latest flagship QN990F Neo QLED 8K TV, Samsung’s most advanced TV to date. The new TV will feature capabilities including 8K AI Upscaling Pro, Auto HDR Remastering Pro, Adaptive Sound Pro, and more.
8K
Although Samsung’s best TV is the QD-OLED line, Samsung continues to push its 8K mini-LED model as the top dog. They are great TVs with amazing upscaling technology to make use of all 32 Megapixels in each frame.
To do this, theQN990F Neo QLED 8K TV is powered by the latest NQ8 AI Gen3 Processor. Here are some of the AI features.
- 8K AI Upscaling Pro: Elevates lower-resolution content up to 8K quality.
- Auto HDR Remastering Pro: Analyses content frame by frame, applying scene-adaptive colour expansion for lifelike visuals and vibrant colours, even in dark scenes.
- Adaptive Sound Pro: Uses AI to separate and optimise sound components like speech, music, and sound effects, delivering clear, balanced audio.
- Colour Booster Pro: Enriches colour expression with AI-driven scene analysis and enhanced image processing for each frame.
- AI Mode: Adaptively optimises picture and sound leveraging AI-based content recognition and TV area analysis for an optimal viewing experience in any setting.
The Neo QLED 8K QN990F will be coming to Australia in the first half of 2025. Pricing is yet to be announced.
VISION AI
- Click to Search offers instant information about what’s on screen — whether identifying an actor or exploring displayed content — all without disrupting the viewing experience.
- Live Translate, powered by on-device AI translation model, eliminates language barriers with real-time subtitle translations, allowing viewers to enjoy global content seamlessly.
- Generative Wallpaper transforms screens into dynamic, personalised art canvases, allowing users to make images that perfectly match their taste or occasion.
Beyond personalisation, Samsung Vision AI positions screens as central hubs for smarter living through integration with the SmartThings ecosystem:
- Home Insights provide real-time updates about your household environment, including safety alerts and daily updates, ensuring peace of mind whether users are home or away from home.
- Pet and Family Care keeps a watchful eye on loved ones, detecting unusual behaviour in both pets and family members. It enhances comfort by automatically adjusting room settings, like dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.
On-device AI picture and sound technologies analyse content and environmental factors in real time, dynamically adjusting visuals and audio for an optimised experience.
THE FRAME PRO
The Frame is one of my favourite TVs, ever made. It really looks like a painting until it changes to a new piece of art. The matte finish is even better with the The Frame Pro. It’s powered by the NQ4 Gen3 AI Processor and it’s beautiful.
The best thing about The Frame Pro is its Wireless One Connect box that allows for for more flexible installations that blend in seamlessly with their environment.
The Samsung Art Store now features over 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat. For 2025, this expanded collection is available not only on The Frame and MICRO LED series but also on Neo QLED and QLED models.
The Frame Pro will be coming to Australia in the first half of 2025. Pricing is yet to be announced.
FUTURE DISPLAY TECHNOLOGY
First Look 2025 also allowed Samsung to show devices some that will be coming sooner than you think.
