Samsung has unveiled its 2026 OLED TV range in Australia, marking 20 years as the world’s leading TV brand with a lineup that leans heavily into smarter features, better brightness, and more flexible designs. Headlined by the premium S95H series, the new range introduces a first for OLED: built-in access to Samsung’s Art Store, blending high-end display tech with lifestyle appeal.
OLED MEETS ART GALLERY
The standout S95H is being pitched as more than just a TV. It’s the first OLED model to integrate Samsung’s Art Store, giving users access to over 5,000 pieces of artwork to display when the screen isn’t in use. Combined with a new “FloatLayer” design that mounts flush to the wall, Samsung is targeting buyers who want their TV to double as a design feature.
This move also addresses a long-standing trade-off—previously, buyers often had to choose between top-tier picture quality and lifestyle features like art display modes. In 2026, Samsung is merging both into a single flagship experience.
MORE CHOICES FOR AUSSIE HOMES
Samsung has expanded size options across all three OLED series—S95H, S90H and S85H—making it easier to fit a premium screen into different spaces, from compact rooms to full home theatre setups.
The S90H in particular gets a notable upgrade, now including Samsung’s Glare-Free technology. That’s a big win for bright Australian living rooms, helping reduce reflections while maintaining contrast and colour accuracy.
Across the range, viewers can expect deep blacks, PANTONE-validated colours and improved brightness, all contributing to a more cinematic experience, whether you’re watching movies, sport or streaming content.
AI IS IN THE PICTURE
A major theme this year is artificial intelligence. Samsung’s new Vision AI Companion brings a more conversational, personalised experience to the TV, allowing users to interact naturally and receive tailored content suggestions.
Under the hood, the S95H and S90H are powered by the NQ4 AI Gen3 processor, using a network of AI models to analyse and optimise picture and sound in real time. Features like 4K upscaling, enhanced colour processing and improved motion handling aim to deliver consistently high quality regardless of the source.
There’s even a new AI Soccer Mode that automatically detects live matches and adjusts picture and sound settings to suit, sharpening player detail while balancing crowd noise and commentary.
GAMERS GET AN UPGRADE TOO
Samsung is also doubling down on gaming performance. The S95H and S90H support up to 165Hz refresh rates, along with NVIDIA G-SYNC and AMD FreeSync Premium Pro, delivering smoother, low-latency gameplay. Great news for heavy console gamers, space limited players who use their TV or anyone considering Steam Machine.
An AI Gaming Optimiser takes things further by detecting the type of game being played and automatically tuning settings for the best experience—removing the need to dive into menus mid-session.
Audio hasn’t been overlooked either. Features like Object Tracking Sound and Active Voice Amplifier Pro aim to create a more immersive, cinema-like experience, while Q-Symphony allows the TV to work seamlessly with compatible Samsung soundbars.
The result is more directional audio that follows on-screen action, alongside clearer dialogue—even in noisy environments.
SMARTER AND LONGER LASTING
Samsung is also making a long-term play with software. The 2026 OLED range runs on One UI Tizen OS, with up to seven years of updates promised—something that adds real value in a category where hardware typically lasts well beyond a few years.
Built-in features include access to over 130 free channels via Samsung TV Plus, cloud gaming through Gaming Hub, and SmartThings integration for controlling connected devices. New for 2026, Google Photos support allows users to display personal images, alongside AI-generated wallpapers and curated artwork.
PRICE AND AVAILABILITY
Samsung’s 2026 OLED TVs are rolling out now across Australia, with pricing covering a wide range depending on size and model.
The flagship S95H starts at $3,999 for 55-inch and climbs to $9,999 for the 83-inch model. The S90H sits in the mid-range from $1,999 to $7,499, while the more affordable S85H starts at $1,999 and tops out at $6,499.
THE BOTTOM LINE
Samsung’s 2026 OLED lineup isn’t just about better picture quality—it’s about redefining what a TV does in the home. By combining art display features, AI-driven personalisation and its gaming credentials, Samsung is positioning its OLED range as the centrepiece of both entertainment and living space design.
