Boost Mobile is celebrating a major milestone, marking 25 years of providing prepaid mobile services to Australians. The company, known for its focus on youth culture and action sports, is commemorating the anniversary with a series of special deals for new customers.
As Australia’s longest-running Mobile Virtual Network Operator (MVNO), Boost Mobile has built a reputation for offering excellent value and reliable service. The brand’s ongoing success, according to CEO Bobby Geldens, is due to its commitment to its customers, a mission that has been at the core of the business since it was founded in 2000.
The brand’s connection to action sports is even reflected in its name, which was inspired by a surfer talking about “boosting a wave.” Boost Mobile has consistently fought to offer some of the best prepaid deals in the market, including being one of the first to offer unlimited talk and text, and more recently, introducing long-expiry plans, eSIMs, and refurbished devices.

Recent research has shown that Australians choose Boost Mobile for its trusted brand, reliable Telstra network coverage, and great value. As of 2024, Boost Mobile is owned by its long-time network partner, Telstra, and continues to operate on the full Telstra Prepaid Mobile Network.
To celebrate its 25th birthday, Boost is offering new customers a range of promotions. For a limited time, you can get:
- 25% extra data on the $300 SIM (now $250)
- 25GB bonus data on all 28-day plans
These offers are available for new customers who activate their SIMs by October 6th. The brand has also promised additional offers in various supermarkets and retail stores across the country.