Samsung is just smitten with OLED technology. So much so, the tech giant has doubled its OLED lineup since last year, up from seven to fourteen in 2025. The new range introduces the S85F series in four screen sizes (55”, 65”, 77” and 83”), expands the S90F series to six sizes (42”, 48”, 55”, 65”, 77” and 83”), and the S95F series in four screen sizes (55”, 65”, 77” and 83”).
After years of holding out, Samsung is going hard with OLED – again.
“We know that every Australian’s lifestyle is unique so we have expanded our OLED range to provide more sizes, more models, and more personalised AI-powered features so Australians can choose an OLED screen that’s perfectly suited to their needs,” said Simon Howe, Director – Audio Visual, Samsung Australia.
“Backed by a new 7-years One UI Tizen upgrade guarantee, Australians can be confident that their Samsung OLED TV will continue to offer value-long term via personalised picture and sound experiences and exclusive Samsung endless entertainment possibilities.”
VISION AI
Vision AI is at the core of Samsung’s new OLED range. The S95F and S90F models are powered by 128 AI neural networks driving a suite of advanced features that automatically upscale picture and sound tbased on viewing room conditions and unique viewer content preferences.
You get Auto HDR Remastering, Real Depth Enhancer, Active Voice Amplifier Pro, and OLED Brightness Booster built-in as standard across all models. Samsung OLED TVs will automatically learn a user’s preferred picture settings for sports, cinema and general viewing content, and intuitively adapt settings. I’ve already tried the new AI features and I’m pretty impressed. Usually it’s the first thing I turn off but not this time. You’ll see what I mean when my review is published later this week.
ANTI-GLARE
Samsung’s ‘Glare-Free’ coating has been improved this year but it will continue to be divisive. It does an amazing job to kill off reflections but it also impacts contrast in bright conditions. It really comes down to personal preference. When the lights go off, these OLEDs are among the best there is in the market.
Again, I’ll demonstrate the pros and cons in my review of the S95F 83-inch and S95F 77-inch. It’s important to note that these TV panels do not use the same OLED technology. The S95F 77-inch is a QD-OLED panel, just like last year, but the S95F 83-inch model is a WOLED panel. I know because I checked the pixel layout. You’ll also see this in the reviews coming up. So what you’re getting in the 83-inch version is more like a direct head-to-head with the LG G5. The G5 has a Primary RGB Tandem structure which organises the light source into four stacks. It does this by adding two layers of blue elements and separate layers of red and green.
Samsung doesn’t want to talk about the panel tech behind the 83-inch model but serious reviewers do. Consumers need to know what’s in the total package. I will say however, whatever Samsung has done with its biggest TV, it’s working. It’s just as bright as its 77-inch QD-OLED from my experience, maybe even brighter? Sounds crazy, right?! I actually found myself reducing the brightness at times.
PRICES
(Image Matrix Tech advises to never pay RRP – we are always keeping an eye on price drops so follow our socials)
| SKU | SIZE | RRP ($AUD) |
| S95F | ||
| QA83S95FAEXXY | 83-inch | $11,499 |
| QA77S95FAWXXY | 77-inch | $9,281 |
| QA65S95FAWXXY | 65-inch | $5,800 |
| QA55S95FAWXXY | 55-inch | $4,640 |
| S90F | ||
| QA83S90FAEXXY | 83-inch | $9,199 |
| QA77S90FAEXXY | 77-inch | $6,899 |
| QA65S90FAEXXY | 65-inch | $4,944 |
| QA55S90FAWXXY | 55-inch | $3,794 |
| QA48S90FAEXXY | 48-inch | $2,874 |
| QA42S90FAEXXY | 42-inch | $2,529 |
| S85F | ||
| QA83S85FAEXXY | 83-inch | $8,049 |
| QA77S85FAEXXY | 77-inch | $5,749 |
| QA65S85FAEXXY | 65-inch | $3,794 |
| QA55S85FAEXXY | 55-inch – exclusive to the Samsung Online Store | $2,874 |
