Samsung’s new Galaxy S9 and S9+ ad is a full-on attack on Apple’s recent iPhone performance throttling drama.
The U.S. ad isn’t exactly comparing – apples and apples – as it shows a frustrated iPhone 6 user repeatedly getting left behind by the owners of the latest Samsung handsets.
Apple admitted it ‘managed’ ageing batteries in older phones to protect components. It then offered a cheaper replacement battery program.
So several months later .. Samsung is sending a less than subtle message to iPhone 6 users to upgrade to the S9.
There’s also a shot at the notch.
The video has been set to private unfortunately.