When it comes to ecosystems in tech, Samsung is building a pretty impressive family of devices that work together and it just got a lot better with the confirmation of its 2025 lineup. Image Matrix Tech toured HOUSE OF WONDER this week, a fully functional display of the latest Samsung products at Sydney’s historic Town Hall. The exhibition shows 2025 TVs, Soundbars, Art TVs, Fridges and more.
“We know that everyone’s lifestyle is unique and their technology needs to work just for them,” said Phil Gaut, Director – Consumer Electronics, Samsung Australia.
“By introducing Vision AI and AI Home, more Samsung devices around the home will deliver secure and hyper-personalised experiences that continue to learn over time, creating new ways for Australians to live better.”
KEY 2025 SAMSUNG TECHNOLOGY
- World’s most powerful cordless stick vacuum, the Bespoke AI Jet Ultra which offers up to 400W of suction power.
- First 8K Wireless One Connect Box via the Neo QLED 8K QN990F
- The Frame Pro gets Neo QLED (Mini LED) technology for the first time
- First convertible fit soundbar in the Q-Series HW-QS700F.
- Powered by Vision AI
Neo QLED 8K
Joining Samsung’s outstanding S95F OLED series are new Neo QLED 8K TVs. The QN990F and QN900F also come with Glare-Free matte screens. The Neo QLED 8K series brings Samsung’s Art Store to 8K displays for the first time, alongside Vision AI’s new Generative Wallpaper feature.
The most advanced feature is the all-new Wireless One Connect Box. It makes installation and cable connection easy and it can transmit an 8K 120Hz signal up to 10 metres. At the HOUSE OF WONDER the box was hidden behind a mirror – not in line of sight – and it worked perfectly. This isn’t easy to do.
The Neo QLED 8K QN990F (85”, 75”, 65”) models are just 12.9mm thick and almost bezel-less with their Infinity Air Design.
An 8K TV needs a lot of pixel moving horse power so that’s why Samsung’s most advanced NQ8 AI Gen3 Processor is inside the QN990F series. 8K AI Upscaling Pro transforms SD, HD, and 4K content into 33MP per frame. Motion Xcelerator 240Hz helps the TV keep up with gaming and sports action. AI Motion Enhancer Pro smooths the motion of fast-moving visuals and text.
The Neo QLED 8K QN900F (85”, 75”, 65”) features a Metal Frame that can be mounted near-flush against the wall. It comes with Motion Xcelerator 165Hz for fast action content. Dedicated top-channel speakers power Dolby Atmos sound, while Object Tracking Sound+ provides dynamic, realistic audio that follows the movements on screen.
PRICING AND AVAILABILITY
Now available from leading retailers and www.samsung.com/au:
- 85-inch Neo QLED 8K QN990F. RRP: $13,799
Now available exclusively at Harvey Norman:
- 85-inch Neo QLED 8K QN900F. RRP: $9,774
- 75-inch Neo QLED 8K QN900F. RRP: $7,244
- 65-inch Neo QLED 8K QN900F. RRP: $5,174
Neo QLED 4K
Most people will be interested in Samsung’s 2025 Neo QLED 4K lineup. It’s the most expansive range yet, including QN90F (98”, 85”, 75”, 65”), QN85F (85”, 75”, 65”, 55), QN80F (100”) and QN70F (85”, 75”, 65”, 55”). They all feature Quantum Matrix (tiny) Mini LEDs .
The QN90F features an upgraded NQ4 AI Gen3 Processor that upscales older content into 4K UHD. Neo Quantum HDR+ analyses each scene to boost brightness and Motion Xcelerator 165Hz helps smooth out motion. You’ll also find Samsung’s Glare-Free technology on this model. Both the QN80F and QN70F feature the NQ4 AI Gen2 Processor while the Motion Xcelerator is still a speedy 144Hz.
The sizes are big.
The QN80F’s 100-inch model and the QN90F’s 98-inch model use Samsung’s Supersize Picture Enhancer, which uses AI to improve the end result across a larger panel.
PRICING AND AVAILABILITY
Now available from leading retailers and www.samsung.com/au:
- 98-inch Neo QLED 4K QN90F. RRP: $11,499
- 85-inch Neo QLED 4K QN90F. RRP: $6,899
- 75-inch Neo QLED 4K QN90F. RRP: $5,174
- 65-inch Neo QLED 4K QN90F. RRP: $4,024
- 85-inch Neo QLED 4K QN85F. RRP: $5,749
- 75-inch Neo QLED 4K QN85F. RRP: $4,139
- 65-inch Neo QLED 4K QN85F. RRP: $3,219
- 55-inch Neo QLED 4K QN85F. RRP: $2,529
- 85-inch Neo QLED 4K QN70F. RRP: $4,599
- 75-inch Neo QLED 4K QN70F. RRP: $3,449
- 65-inch Neo QLED 4K QN70F. RRP: $2,529
- 55-inch Neo QLED 4K QN70F. RRP: $2,069
Available from leading retailers and www.samsung.com/au from June:
- 100-inch Neo QLED 4K QN80F. RRP: $9,199
The Frame Pro
I expect The Frame Pro to be a huge seller this year in the fast growing Art TV category. The display at the HOUSE OF WONDER was beautifully arranged with wall-to-wall Frame TVs. It made want to buy one right there and then.
The Frame Pro (85”, 75”, 65”) has been upgraded with a Neo QLED 4K display and NQ4 AI Gen3 Processor. It’s the first Art TV to offer 4K wireless transmission via a Wireless One Connect Box. This will open up many more placement options in the home. The Frame Pro also features a Matte Display, which is UL-certified for minimised glare. The Slim-Fit wall mount is included to help the TV sit nearly flush against the wall, just like a painting.
The integrated Motion and Brightness Sensor helps save energy by prompting the TV to turn off automatically when the room is empty. It also adjusts brightness and colour temperature based on ambient lighting. The Frame Pro has some strong TV credentials too, like 144Hz dynamic refresh rate so gaming and content is ultra-smooth.
Just like The Frame, The Frame Pro offers customisable bezels in various colours and styles to suit individual design preferences. Samsung has also improved The Frame lifestyle TV (55”, 43”) by dialling up the refresh rate to 144 Hz and including the NQ4 AI Gen2 Processor.
PRICING AND AVAILABILITY
Now available from leading retailers and www.samsung.com/au:
- 85-inch The Frame Pro. RRP: $6,899
- 75-inch The Frame Pro. RRP: $5,147
- 65-inch The Frame Pro. RRP: $4,024
- 55-inch The Frame. RRP: $2,299
- 43-inch The Frame. RRP: $1,724
We’ll be checking out all of the other appliances in follow up stories, So stay tuned!
