Mad for Matildas Kerr and Fowler – Google’s Top Search Trends for 2023

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The mass appeal of the Matildas in 2023 has been backed up by the release of Google’s top search trends in Australia this year. World Cup stars Sam Kerr and Mary Fowler were the top Aussies names searched for in 2023.

I think we contributed to many of those search numbers as we tried to buy a Mary Fowler jersey. Always sold out by the way!

Considering the sheer amount of people being searched for on Google, it’s a massive effort to have Sam Kerr number one and Mary Fowler number two on the list.

The Matildas were also Google’s top-trending question:

“How to watch the Women’s World Cup?”

Exploring the most searched trends of all time: Google Celebrates 25 Years of Search

SEARCH THEME: AUSSIES

  1. Sam Kerr
  2. Mary Fowler
  3. Michael Clarke
  4. Reece Walsh
  5. Dan Andrews
  6. Bianca Censori
  7. Tim Tszyu
  8. Kathleen Folbigg
  9. Ellie Carpenter
  10. Lidia Thorpe

SEARCH THEME: NEWS EVENTS

  1. Optus outage
  2. War in Israel and Gaza
  3. Referendum results
  4. Andrew Tate
  5. Earthquake Melbourne
  6. Submarine
  7. Turkey earthquake
  8. Chandrayaan-3
  9. Russell Brand
  10. NSW Election results

SEARCH THEME: SPORT

  1. Cricket World Cup
  2. Ashes
  3. Women’s World Cup
  4. Jake Paul vs Tommy Fury
  5. BBL
  6. Champions League
  7. UFC 294
  8. FA Cup
  9. LIV Golf
  10. United Cup

SEARCH THEME: RECIPE(S)

  1. Coronation quiche recipe
  2. Grimace shake recipe
  3. Coronation chicken recipe
  4. CWA Anzac biscuit recipe
  5. Chicken Honolulu recipe
  6. Lamb stew recipe
  7. Pornstar Martini recipes
  8. Marry me chicken recipe
  9. Chicken and leek pie recipe
  10. Modak recipe

SEARCH THEME: ENTERTAINMENT

  1. Oppenheimer
  2. Barbie movie
  3. Taylor Swift tickets
  4. Connections
  5. Hogwarts Legacy
  6. The Last of Us
  7. Everything Everywhere All at Once
  8. Quordle
  9. John Wick 4
  10. Avatar

SEARCH THEME: LOSS

  1. Matthew Perry
  2. Jock Zonfrillo
  3. Sinead O’Connor
  4. Tina Turner
  5. Cal Wilson
  6. Ken Block
  7. Lisa Marie
  8. Barry Humphries
  9. Johnny Ruffo
  10. Angus Cloud

SEARCH THEME: HOW TO …?

  1. How to watch Women’s World Cup
  2. How to lock Facebook profile
  3. How to vote referendum
  4. How to solve a Rubik’s Cube
  5. How to get rid of my AI on Snapchat
  6. How to get Snapchat AI
  7. How to vote early
  8. How to watch Rugby World Cup
  9. How to get Taylor Swift tickets
  10. How to watch The Ashes in Australia

SEARCH THEME: DIY/HOW TO MAKE?

  1. How to make a paper popper
  2. How to make rosemary water for hair
  3. How to make kinetic sand
  4. How to make slime without activator
  5. DIY Valentines gift for him
  6. DIY Easter basket
  7. DIY ice bath
  8. How to make a vision board
  9. How to make an invoice
  10. How to make a kite

SEARCH THEME: WHY IS …?

  1. Why is Israel and Hamas at war
  2. Why is Optus down
  3. Why is Twitter called X
  4. Why is Book Depository closing
  5. Why is Gwyneth Paltrow in court
  6. Why is my phone on SOS
  7. Why is the Gaza Strip important
  8. Why is Camilla being crowned Queen
  9. Why is Sam Kerr not playing today
  10. Why is Oppenheimer rated R

SEARCH THEME: WHY IS …?

  1. SNAFU meaning
  2. Ennui meaning
  3. Guano meaning
  4. Hamas meaning
  5. Ardour meaning
  6. Implosion meaning
  7. Craven meaning
  8. Credo meaning
  9. Pique meaning
  10. Locus meaning

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