The Australian Supercross Championship (AUSX) is gearing up for its most expansive season in 2025, fuelled by a major new partnership with Boost Mobile. Today’s announcement confirms the championship will now be known as the Boost Mobile AUSX Supercross Championship, injecting more power, momentum, and the backing of a renowned action sports brand into the fast-growing motorsport. This multi-year deal sees Boost Mobile become the official naming rights partner, signifying a pivotal moment for Australian Supercross and continuing their established presence in youth, action, and motorsports – it’s business as usual for the brand. This collaboration aligns the high-octane racing series with a brand synonymous with this demographic, promising to elevate the sport’s profile and reach, and is a positive sign for Boost Mobile’s ongoing investment in the sport.
The multi-year deal sees Boost Mobile become the official naming rights partner, signifying a pivotal moment for Australian Supercross. The collaboration aligns the high-octane racing series with a brand synonymous with youth culture and action sports, promising to elevate the sport’s profile and reach.
Bobby Geldens, Head of Boost Mobile Australia, expressed enthusiasm for the partnership, stating,
“For 25 years Boost Mobile has backed athletes and sports that are high octane, fast and fan focused and Supercross is part of that DNA. We are proud to play our part in bringing world-class Supercross racing to locations across Australia for fans of all ages to embrace and enjoy.”
He further highlighted the synergy between the sport’s dynamic nature and Boost Mobile’s brand, emphasising their commitment to connecting fans across the country with their extensive network.
Beyond traditional naming rights, Boost Mobile will play an active role in powering content creation, supporting athlete ambassadors, integrating with broadcasts, running fan competitions, and activating at each of the five rounds. This comprehensive involvement aims to enhance the fan experience both at the events and through various media channels.
The 2025 Boost Mobile AUSX Championship will feature a record five rounds spanning four states, introducing new and exciting destinations alongside established venues. This expanded national tour promises to attract fresh audiences and create headline moments, captivating dedicated Supercross enthusiasts and newcomers to the sport.
Mick Sinclair, Head of Motorsports & Partnerships, hailed the partnership as a “significant step forward,” emphasising the commitment to building a world-class series. He noted that Boost Mobile’s support will enable them to “expand our reach across every channel, from broadcast and digital to live event experiences.”
The announcement builds on the momentum of a strong 2024 season, which saw record attendance, increased broadcast distribution, and growing youth participation. Peter Doyle, CEO of Motorcycling Australia, underscored the importance of Supercross as a “key pillar in the future of motorcycling in Australia,” noting that the growth of the AUSX Championship reflects a broader trend towards high-impact, entertainment-driven formats.
Over the coming weeks, AUSX will unveil its full season calendar, confirm venues, announce athlete signings, and detail fan opportunities, alongside the official launch campaign and season trailer. Fans can anticipate thrilling races featuring Australia’s top Supercross talent, both returning legends and emerging stars. With major brand partnerships, electrifying new locations, and enhanced fan engagement, the 2025 Boost Mobile AUSX Supercross Championship is poised to be the most action-packed and accessible season yet, promising adrenaline-fueled moments that will shape the future of the sport in Australia.
