Dreame is much more than a robot vacuum company, and the proof was on display in Melbourne last week. The company put on a display of 80-plus products that are either on sale, coming soon, or planned for the future. From the Dreame X60 Ultra robotic vacuum to the Nebula NEXT 01 JET Edition concept car, Dreame wants to be the go-to tech supplier for Australia and New Zealand.
“Tonight is about more than products. It’s about showing Australia, New Zealand, and the world that Dreame’s vision has always been bigger than any single category,” said Patrick Wang, Business Director of Dreame ANZ.
“From the earliest days of our robotic vacuum innovation, we have invested in research and engineering that crosses disciplines, from AI and sensing to mobility, energy, materials, and consumer design. What you see tonight represents years of that work coming together as one connected ecosystem, designed to fit seamlessly into modern life. This is not the end of a roadmap; it is the beginning of what Dreame intends to build for households around the world.”
Explosive Growth
Dreame officially entered the Australian market in 2023. Since then, it’s been a top performer in the robot vacuum cleaner market. In fact, I selected the DreameBot L20 Ultra as the best robot vac for 2023. Since early 2025, Dreame has more than doubled its market share in our region.
The company quickly became a world-class brand, and now it’s taking ANZ by storm. There’s not one smart home category I can think of that Dreame isn’t producing a product for now or in the future.
Beyond Robot Vacs
Dreame unveiled two big product directions that showed just how wide its ranging technology offering will be in the near future.
Nebula NEXT 01 Edition Concept Car
Understandably, Dreame’s concept car drew a lot of attention at the Melbourne showcase. While it wasn’t a working model, it’s a pointer to what we can expect from Dreame in the next couple of years. In 2027, we’ll mostly likely see electric SUVs from Dreame, but the concept car of dreams might have to wait. Here’s hoping.
AURORA LUX Luxury Smartphone
If you looked around the Dreame Showcase event in Melbourne, you would have seen excellent design language. Even the attendees looked the part, with a host of influencers joining the festivities. So it was no surprise to see the brand’s entry into mobile devices. There were no specs or prices for these luxury phones, but they appear to be expensive and made-to-order. You’ll definitely stand out from the crowd.
The Here and Now
Dreame X60 Ultra Robot Vacuum
Dreame’s flagship Dreame X60 Ultra Robot Vacuum was the top appliance on show, currently available. It features Dreame’s thinnest-ever 7.95cm design and Proactive Light technology. The X60 Ultra is designed to clean hard-to-reach areas with ease. The event also highlighted Dreame’s expanding latest floorcare lineup, including the X3 Station stick vacuum and the newly unveiled wet and dry vacuums T16 Pro Triforce and T16 AE.
The Personal Touch
When it comes to beauty and personal styling, Dreame is rapidly increasing its catalogue. Pilot Smart AI Hair Dryer, the Aero Straight Pro, and the upcoming AirStyle Era wowed the fashionable crowd. The AirStyle Era is an 8-in-1 styling system designed for drying, curling, straightening, and volumising in a single device. Dreame’s aim is to bring ‘high-performance innovation’ into everyday lifestyle routines. Another one of those high-performance devices is the Hair Dryer.
Smart Home Ecosystem
The Melbourne Showcase gave us an exclusive first look at Dreame’s broader ecosystem. In large kitchen appliances, the FizzFresh refrigerator range featuring a built-in sparkling water system was unveiled. The showcase also highlighted the X-Wind 51 Air Conditioner, featuring a dual-arm airflow system delivering 126° wide-angle and zone-targeted air distribution for enhanced cooling comfort. In laundry care, Dreame previewed the AI Dual Inverter Washer & Dryer Set L9. Expanding into environmental appliances, the FP10 Air Purifier and MF10 Bladeless Fan were introduced, alongside the S100 television series in home entertainment.
Wearables
Dreame also offered an early look at its expanding wearables and connected intelligence vision with the preview of the Dreame AI Smart ECG ring. As part of Dreame’s broader ecosystem approach, the Smart Ring reflects the company’s ambition to extend connectivity beyond the home and into everyday wellbeing and lifestyle experiences.
Pets
The Dreame team showed me their pet accessories, and they are easily the most attractive devices of their type I’ve ever seen. The feeders looked great, right in line with the company’s design style. I was most pleased with the cat litter robot. Many cat litter appliances look like concrete mixers. To me, these machines need to blend as much as possible with furniture at home. The Dreame machine not only does this brilliantly, it’s extremely safe for cats.
Pricing and Availability
- Dreame X60 Ultra from A$2,999
- X3 Station Stick Vacuum from A$999
- FP10 Air Purifier from A$899
- Dreame AI Smart ECG ring from A$499
- T16 Pro Triforce from A$1499
- Airstyle Era from A$699
- Pilot Smart AI Hair Dryer from A$799
- Aero Straight Pro from A$749.
More products launched at the event are set to roll out across Australia soon.
